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Sergio Igartua

igar2k of LeisureDomains.com

Biography:

Sergio Igartua - President of Grupo Igartua, a Los Cabos based marketing firm providing consulting, advertising, publishing and resort marketing services for Baja California’s elite travel and hospitality market.

I also collect and develop travel related domains focusing on the Mexico and Baja travel market, as well as Costa Rica, in Central America. Such as: www.BajaUnlimited.com, www.Baja.ca and www.Guanacaste.com, among others listed at www.LeisureDomains.com.

Stuff:

Contact info: www.GrupoIgartua.tel

Some domains for sale:
www.Guanacaste.com / net
www.Baja.ca
www.BajaLiving.com
www.CaboLuxury.com
www.PacificSpaResorts.com
www.GovernmentSpendingCuts.com
www.CanadaOilSands.com

Sergio Igartua Comments

Read more Expert Commentaries: 1-10  11-12 
Sergio Igartua of LeisureDomains.com
I must admit a ton of ideas come to mind when I think of the term "737". Doing a quick "737" search alone in Google and I get over 73 million results, mostly centered around the Boeing 737 legacy.

If you keep up on your news, LA Times, NY Times, CNN, etc., you can read some very interesting articles about the recent explosion in the "airplane parking" industry. Graveyards and old runways being used to store large quantities of commercial aircraft put into storage or being dismantled for aftermarket parts and so on.

There is a market out there for used large and commercial aircraft. Third world countries and international firms buy these planes. Graveyard mechanics make their money here and it's virtually unknown to the common world. There's an entire food chain behind the scenes.

That said, as a marketing guy who loves a challenge, I like the fact that it's a 3 digit domain. I like the keyword and I can think of a handful of great development ideas for it.

With the right concept you could really target a niche market in the airplane industry. 737.com is parked.

Learn to squeeze some juice out of this domain and you can pick up the .com later and take it from there. Money can be made in the least expected - or better said unknown - places.

Best of luck to the winner.
- Sergio
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Sergio Igartua of LeisureDomains.com
Nice domain, plenty of search results. I like the singular better. This one would've generated quite a buzz during the finals, which would be better for the seller. HOWEVER, the current time frame makes it better for the buyer now. A nice investment. :-)

From a marketing perspective (I'm all for development)the plural adds some power to the name. While the singular is a better generic, you can add an exclamation mark to the end of BASKETBALLS.INFO! and punch it up quite a bit.

Again, a nice investment. The buyer has the entire off-season to do something with it and launch during next NBA season. That's a nice time frame to work with and get some PR in the works early on!

Best of luck to buyer/seller,
- Sergio
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Sergio Igartua of LeisureDomains.com
I like this one because of the keywords. The .us extension has yet to show its true potential. However, for now, I believe they can make nice local websites. Keywords have nice search results so a real site here with real content will be easy to rank over time.

BeachfrontHotels.us could include localized search for hotel listings in beach towns throughout both the Pacific and Atlantic coastlines, the Great Lakes and the Gulf of Mexico in the United States. These could be categorized by State, city or town. There are hundreds of towns out there with great vacation offers and getaways.

Northern California, the Oregon Coast and Washington State, for example, are full of little-known, secluded beachfront towns with great sprawling beaches and perfect sunsets over the Pacific. I personally know of three or four in the Oregon Coast that are perfect getaway spots.

Developing a niche site may be the right way to go with this one rather than try to compete with the major destination cities already ruled by many .com sites.

Nice domain.

- Sergio
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Featured commentary (?)
Sergio Igartua of LeisureDomains.com
I love this name. As an advertising and marketing guy this one speaks to me loudly. A very commercial as well as brandable two-word .com. A million ideas already come to mind.

If people are watching, this one should command a nice bidding. At least, it deserves too. I would use this domain for retail, fashion also comes to mind. With the right strategy you can really target an end user with this one, if you can think outside the "domaining" box and more in terms of an ad agency.

I immediately associate BuyOriginal.com with "Be Original", that would be my slogan following the domain name: BuyOriginal/BeOriginal (that one's on the house by the way) :-)

Happy bidding all,
- Sergio
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Sergio Igartua of LeisureDomains.com
I don't really understand this domain. However, I did a search on Google and found many results, among them: "foreclosure loss calculator"... "mortgage foreclosure calculator" and foreclosure mortgage calculator" as well as many other variations. If you type in "foreclosure cal..." Google will actually suggest the domain's keywords and throw out over 10 million results with these two words mixed into them. Exact match only shows me around 1,800 results.

Even though, "foreclosure" is one of the top search queries since therecession started, along with bankruptcy, among others, this domain doesn't really do much for me as I always try to envision development + branding when I pick a domain. It may be a good directory site or refinance your mortgage informational website.

Best of luck to buyer/seller
- Sergio
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Sergio Igartua of LeisureDomains.com
Single generic word: great! Extension: not so great. Yes, I know the extension usually does not matter in the case of a single word generic. You can develop it and rank it well in Google, regardless of the extension. Still, bad extension.

As far as type-in traffic or direct leads to a future website go, no chance here. You will always be sending your traffic directly to the .com or .org in my opinion. By default.

With a fan club it may reach $250 to $500. But it will be like living under the shadow of a bigger brother always.

Best of luck,
- Sergio
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Sergio Igartua of LeisureDomains.com
iMotels.com - alot of potential with this domain on the development end. First thing that pops to mind is a listing website with booking and availability search functions about "Interstate Motels".

The "i" in iMotels.com would have to be integrated into the branding for full potential. It can mean "interstate", "internet" as in online searches and features, etc. My target here would be highway and business travel, with a nice interactive maps feature similar to Foreclosure.com where you can pick by state, highway, etc.

At this point in time, full development is the way to go with these domains. Best of luck to buyer/seller!

- Sergio
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Featured commentary (?)
Sergio Igartua of LeisureDomains.com
I don't mean to repeat most of what is being said here, but I'm still not sure what to make of .info. We all know our extensions, but for some strange reason .info appeals to me more than other non-dot-coms out there. Alot of times it comes down to the domain name and what you can do for it in terms of development and branding down the road.

The search term "infomercials" on its own comes up more than 1.2 million times on Google, not counting other variations of it like "infomercials on tv", etc. Infomercials.com is parked, as is Infomercials.tv, so not much going on there. That makes for the perfect timing for development, regardless of the extension, I say.

I see the potential for a neat You Tube type project here. Best of luck to the seller and buyer.

- Sergio
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Sergio Igartua of LeisureDomains.com
The word or term "Juera" comes up as having a couple of different meanings. However, the correct term for "blond girl" in Mexican slang is "güera" or "guera". This is specific to Mexican slang.

As for other Latin American uses of this word I've seen it as a misspelled, colloquial usage for the word "fuera" meaning "outside", "out" or "ousted" depending on its use.

It is a short 5-letter domain that could be used for an abbreviation. Other than that, it has some references when it comes to corn or grain in Spanish, as well as being a last name.

Best regards,
- Sergio
LeisureDomains.com
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Sergio Igartua of LeisureDomains.com
Great keyword, great name. My only concern is the extension. In any case, there's alot you can do with it, especially now.

Passion.com is a dating site. Passion.net shows up to me as a broken link, Passion.org forwards to a religious website. Where I live the ME by Melia resort has one of the hottest night clubs in town and it's called Passion, very sexy place, the name says it all.

With the right marketing campaign I can see this extension picking up popularity in the next couple of years. They just haven't known how to hit that patriotic cord quite right yet.

I can see this domain being used by the Obama administration to foster passion for the country, passion for education, for a specific social program or a grassroots movement, now is a good time!

Best of luck to the buyer/seller.

- Sergio
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Read more Expert Commentaries: 1-10  11-12